You are targeting the consumers with the logo embroidered tote bags, but you have realized that these consumers have misconceptions or misunderstanding regarding the tote bags? Perhaps, they have complained to you or the manager.
As much as people and the public population started using a lot of tote bags in recent years, it has created many misconceptions about tote bags; many people who own a tote bag don’t know about these bags in-depth other than its usefulness. Many people misinterpret the facts of tote bags and add the negative connotation to people who want to purchase, and the product reviews that are written on a website.
You, as a corporation, MUST know the misconceptions, as any mistake from your side could potentially lead you and your company to the loss. Maybe, you already know some essential facts about tote bags, but if you are targeting the audience, you need to execute the marketing campaign in a way that includes the misconceptions, in this way, the consumers of your custom logo embroidered tote bags will gain the incentive or motivation to buy more custom made tote bags of your company.
You already understand presumably, that these tote bags are worn by everyone. You most likely know that there are A LOT of kinds of tote bags as well. But if you’re marketing campaign includes the focus on people, then you need to pursue a customer-friendly method; you MUST educate and guide them about the misconceptions!
Presumably, you already know how people use these tote bags (i.e., for carrying grocery items, clothing and pretty much anything), so I won’t discuss it.
It is a known fact that any product that could be embroidered can be used for raising the brand/company/business awareness. Since you are targeting the consumers, you must include the messages, facts or misconceptions regarding tote bags, so that your consumers gain the trust and get new insights as well.
In this post, I am going to talk about some misconceptions people (or general population) have in their mind, which will help you in educating your consumers.
5 Misconceptions about the Tote Bags
Following are some of the facts that you must consider carefully before executing/scheduling the marketing campaign:
1) Tote Bags can wear off easily
This misconception is due to the fact that the material that is used in the clothing/garments are made with leather, cotton, polyester or a blend. As tote bags are made with usually cotton and leather, people think their tote bags will wear off after some days. This is a very misguided judgment because tote bags are manufactured with high quality and think fabric, which could hold a lot of stuff/items. In fact, if you store too many items in the tote bag, it will still not tear off, unlike plastic bags.
2) Only Women Use Tote Bags
This is an extremely misguided judgment that only ladies wear or carry the tote bags. In fact, in recent years, men have started to use the tote bags, as these have become the fashion statement, so the group of people who follow the trend and pursue the status symbol (perhaps in order to feel “belonging”) to show off their talents/skills.
3) Tote Bags cannot be recycled
People who have been using plastic bags for storing their essential things tend to have a belief that these tote bags cannot be recycled and will contribute to environmental pollution. This is a very wrong judgment, as plastic bags are the ones that can’t be recycled as they are burned with fire or put them in the ground by digging it.
5) Tote bags are expensive; they are not affordable
Many people believe that tote bags are not affordable or that they are expensive. These people also hold the belief that tote bags are the luxury item, so they think why should they buy the tote bags if other storing shoppers or plastic bags are working well? This lack of judgment is due to the reason that there is a plethora of tote bags.
Often times, the seller showcases the luxurious variety of tote bags, since tote bags have huge varieties. The sellers must showcase all the ranges of tote bags in terms of price or list prices. In this way, people with a particular budget could easily purchase the tote bags. You can use the cheap custom logo embroidered tote bags if your consumers are from the middle-class, and the same rule applies to upper-class people; you must buy the expensive/luxury logo embroidered tote bags.
5) Tote Bags are not easily accessible and available
Often times, the seller showcases the luxurious variety of tote bags, since tote bags have huge varieties. The sellers must showcase all the ranges of tote bags in terms of price or list prices. In this way, people with a particular budget could easily purchase the tote bags. You can use the cheap tote bags if your consumers are from the middle-class, and the same rule applies to upper-class people; you must buy the expensive/luxury logo embroidered tote bags.
I hope that you have learned the misconceptions of the tote bags. Sometimes, we take the rumors very seriously. This is wrong. The smart way is to research the news or rumors and debunk them if they are wrong.
If you have any question regarding the tote bags, then please ask in the comment section below!